The Lies Women Are Told About Success—and the One That Costs Us the Most

By Chantell Preston • Preston Partners • KNOW Houston

I Didn’t Realize It Was a Lie—Because It Was Working

For a long time, I thought I had it figured out.

I was building. Scaling. Leading. Producing results.

From the outside, it looked like success.

And in many ways, it was.

But underneath it?

I was exhausted.
Not because I wasn’t capable.
Not because I didn’t love what I was building.

But because I was operating inside a set of rules I had never questioned.

Rules that sounded like ambition… but were actually pressure.

Rules that rewarded performance… but disconnected me from myself.

And the hardest part?
 

They were working just well enough that I didn’t realize they were lies.

The Lies Women Are Still Being Sold

No one sits you down and teaches you these directly.

You absorb them.

Through culture. Through leadership. Through expectation.

They sound like this:

Lie #1: You Have to Do It All Yourself

If you’re capable, you carry more.

You become the one everyone depends on.

And eventually? You become the bottleneck in your own life.

Lie #2: Saying Yes Makes You a Good Leader

You say yes to prove you’re a team player.

You say yes to show you can handle it.

You say yes because you don’t want to disappoint anyone.

Until your entire calendar is built on obligations you didn’t choose.

Lie #3: It’s Lonely at the Top—So Get Used to It

So instead of building support, you normalize isolation.

You stop asking for help.

You start carrying things you were never meant to carry alone.

Lie #4: You Have to Lead Like a Man to Win

Be less emotional. More direct. More detached.

But in the process, you disconnect from the very traits that make you effective: your intuition, your empathy, your ability to read the room.

Lie #5: The More You Achieve, the Better You’ll Feel

This is the one.

The most dangerous.
The most normalized.
The one that costs us the most.

The Lie That Costs Us the Most

In The Success Lie, I break this down simply:

We’ve been taught to chase achievement as a substitute for self-worth.
 

So we keep going.

More success. More goals. More growth.

Thinking: “Once I get there, I’ll feel different.”

But “there” keeps moving.

Because achievement doesn’t fix worth.

It amplifies whatever is already there.

So if you feel like you’re not enough?

You’ll just become more successful… and still feel like you’re not enough.

Why This Lie Is So Hard to Break

Because it’s rewarded.

You get promoted.
You get recognized.
You get validation.

From the outside, everything says:  “Keep going.”

But internally?

You feel the gap.

The disconnect between what your life looks like… and what it actually feels like.

And most women don’t talk about it—because they think they’re the only one.

You’re not.

The Shift That Changes Everything

The women I see creating real, sustainable success are not doing more.

They’re doing something different.

They’ve stopped asking: “What do I need to prove?”
And started asking: “What do I actually want?”


That shift moves you from performance… to ownership. 

From over-functioning… to intentional leadership.

From chasing… to choosing.

What It Looks Like in Real Life

This isn’t theory. It’s practice.

It looks like:

  • Saying no without over-explaining
  • Building a team instead of carrying everything
  • Letting your leadership include empathy, not exclude it
  • Choosing opportunities based on alignment—not validation
  • Creating success that supports your life—not replaces it

And sometimes?

It looks like making decisions that don’t make sense to anyone else—but finally feel right to you.

A Better Model of Success

Success isn’t the problem.

The definition is.

Because real success isn’t:

  • Doing everything
  • Being everything
  • Proving everything

It’s:

  • Knowing what matters
  • Owning your choices
  • Building from self-worth—not chasing it


Where to Start
 

If you’re recognizing yourself in this, start here:

  1. Identify the Lie You’ve Been Living
    Which one has been driving your decisions?
    Name it.
  2. Question It
    Is it actually true—or just familiar?
  3. Make One Different Choice
    Not a full life overhaul.
    Just one decision that aligns with what you actually want.
    That’s how new models are built.

Final Thoughts

You didn’t get here by accident.

You got here by being capable, driven, and committed.

But the next level of your life?

It won’t come from doing more of the same.

It will come from telling the truth about what’s no longer working.

What if the problem isn’t you…what if it’s the rules you’ve been following?

More about Chantell

Chantell Preston is a seasoned healthcare executive with nearly 30 years of experience driving growth and operational transformation in the healthcare industry. She is a sought-after speaker, industry thought leader, and host of the podcast Get Real, Get Results. Through her platforms she challenges conventional thinking and brings fresh insights to the intersection of business success and personal happiness. Additionally, Chantell is the Founder and CEO of Preston Partners, where she leverages her experience to partner with organizations on strategic planning and leadership development. Prior to Preston Partners, Chantell served as CEO of Facilities Management Group (FMG), where she oversaw the operations of multimillion-dollar healthcare facilities throughout Texas and Nevada. Earlier in her career, Chantell founded, scaled, and exited several healthcare ventures, including Mentis Neuro Health, where she played a key role in securing a private equity acquisition. She also serves as a lead partner for Portfolia’s Active Aging and Longevity Funds, advising on investments and due diligence. Her leadership expertise and passion for empowering women has earned her local and national recognition, including the 2021 Greater Houston Women’s Chamber of Commerce Breakthrough Women Award, 2024 Entreprenista Top 100 Award Winner, and 2025 Top 100 Women to KNOW in America. Her powerful insights have been featured in Forbes, US Weekly, TEDx, USA TODAY, and many more. Chantell lives in Houston, Texas with her three daughters, one of whom is a world-renowned ballroom dancer. Her daughter’s passion for dance led her to open The Dance Barre HTX in 2021. Through The Dance Barre, Chantell is able to inspire the next generation of female leaders to embrace imperfection, be authentic, and step into their power.