Celebrity Energy in Business: How to Own Your Authority and Monetize It

By KNOW ADMIN • KNOW Phoenix, Arizona

Most founders think authority is something you earn after the results show up. Cloe built her business on a different premise: authority is a decision, and the room responds to it before the revenue ever catches up.

This isn't a personal branding session, and it isn't about chasing visibility for its own sake. It's about understanding the specific energy that makes people trust you, follow you, and pay for what you offer, and how to build that into your business on purpose instead of by accident.

In this session, Cloe will break down how she thinks about "celebrity energy" as a business asset, not a personality trait. You'll learn how to identify your own authority signal, where you're currently underusing it, and how to translate it directly into offers, pricing, and positioning that reflect the value you actually carry.

Own the room. Then monetize it.

A Few Takeaways:
-Identify your personal authority signal and how to use it strategically in your business
-Learn Cloe's framework for translating presence into premium positioning and pricing
-Walk away with a clear next step for building "celebrity energy" into your brand without losing authenticity

About the Speaker:
Cloé Luv is a brand strategist, business architect, and authority positioning expert known for driving strategic impact, alignment, and growth across corporations, entrepreneurs, and public sector leaders. She is the creator of the Celebrity Energy Framework™, which helps purpose-driven leaders become highly visible, influential, and positioned for long-term success. With over 20 years of experience building her own ventures and scaling others, Cloé has worked across industries from billion-dollar campaigns with Bloomberg to major media platforms including Bravo, Netflix, and HBO, while also helping emerging entrepreneurs grow into multi-six and seven-figure earners. She believes everyone deserves the opportunity to monetize their gifts, own their intellectual property, and build wealth on their own terms.

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