EP 103 - The Love-Driven T-Shirt Co That Rose to the Racks of Saks with Roni Hirshberg

What happens when two retail dreamers turn their passion for fashion and each other into a multimillion-dollar brand found in luxury retailers like Saks and Neiman Marcus?

In this powerful episode, we sit down with Roni Hirshberg, co-founder of Generation Love, whose story proves that grit, love, and relentless creativity can transform humble beginnings into a global brand. Starting at just 24, Roni and her partner built their business from her mom’s New York apartment- faxing purchase orders, juggling retail jobs, and chasing a vision bigger than themselves.

Roni opens up about the evolution of her brand and herself- how the T-shirt line born from hustle and heart has evolved into a modern-day power wardrobe for women who lead with strength and style. From the early scrappy days to designing what she wants to wear now: refined, confident, and elevated. Roni’s story is a testament to building success on your own terms.

Links:

• Stay connected and become a KNOW Insider. Go behind the scenes, access Insider-Only content, masterclasses, and more: https://theknowwomen.com/

• Learn more about Generation Love: https://generationloveclothing.com