The Power of No: How Women Founders Say No to Good to Say Yes to Great | Shop Talk by KNOW

The power of no: why successful women founders protect their time, values, and vision by closing the right doors.

On this episode of Shop Talk by KNOW, Sarah Benken Foushee sits down with insurance agency owner Dr. Linda Fombo, Party Host Helpers founder Renee Patrone Rhinehart, and Venus Media co-founder Cathy Murphy to talk about turning down good opportunities for great ones. Linda said no to her aunt's business pitch for two years, then left medicine for it. Cathy walked away from a top role at Meta, and later from a client whose request crossed her values. Renee built a nationwide event staffing brand by staying in her lane.

In this video, you'll learn:

• Why success is about what you turn down, not just what you take on
• How to use your values as the math for every "no"
• How to spot the distraction masquerading as an opportunity
• Why you should ignore the "noise" from people who've never built a business